HPE 2026

2026杭州国际生活用纸与卫生用品展览会

Hangzhou International Household Paper & Sanitary Products Exhibition 2026

展览时间：

2026年11月06-08日Nov 06-08, 2026

展览地点：

杭州国际博览中心-浙江Hangzhou International Expo Center-Zhejiang

展会宗旨Exhibition Theme

中国智造品牌出海—价值共赢

Global Expansion of Chinese Intelligent Manufacturing, Creating Shared Value

展会概况Exhibition Introduction

近年来，生活用纸与卫生用品行业逐渐成为一个备受关注的领域，伴随着消费升级和人们对生活质量的不断追求，市场前景广阔。数据显示；2025年上半年生活用纸与卫生用品出口量分别达到77.83万吨和84.04万吨，较2024年同期增长19.06%和16.01%。浙江是中国对外开放的高地，杭州发达的跨境贸易基础设施和丰富的物流资源，将为展会的国际化、特别是推动“中国品牌”出海提供极大便利。杭州地处长三角这一中国乃至全球重要的卫生用品产业聚集区，周边汇聚了从原料、设备、生产到品牌、电商的完整产业链。杭州同时作为“中国电商之都”，拥有无与伦比的数字生态资源，深度整合阿里、抖音等平台资源，为参展商提供从营销到交易的全链路赋能，这是其他地区展会难以复制的核心优势。

In recent years, the household paper and sanitary products sector has increasingly moved to the forefront of public concern. With the trend of consumption upgrades and the continuous pursuit of high quality of life, the industry enjoys promising market prospects. According to data, the export volumes of household paper and sanitary products reached 778.3 thousand tons and 840.4 thousand tons respectively in the first half of 2025, representing year-on-year increases of 19.06% and 16.01% compared with the same period in 2024. As a pioneer in China's reform and opening-up, Hangzhou,the capital of Zhejiang province, boasts well-developed cross-border trade infrastructure and abundant logistics resources, which will greatly facilitate the internationalization of the exhibition and, in particular, support the global expansion of “Chinese brands.” Meanwhile, Hangzhou is located in the Yangtze River Delta, one of the most important industrial clusters for sanitary products in China and even the world, where a complete industrial chain covering raw materials, equipment, manufacturing, brands and e-commerce. Moreover, Hangzhou, renowned as the "E-commerce Capital of China," possesses an unparalleled digital ecosystem that deeply integrates resources from platforms such as Alibaba and Tiktok, providing exhibitors with full-chain empowerment from marketing to transactions. It is a core advantage that is difficult for exhibitions in other regions to replicate.

新的机遇New opportunities

在国家“双碳”目标、“制造强国”战略和“国内国际双循环”发展格局的指引下，为更好的助推我国生活用纸和卫生用品品牌出海与行业高质量发展。中展鸿源携手各产区行业组织与相关媒体定于2026年11月06-08日在杭州国际博览中心召开“2026杭州国际生活用纸与卫生用品展览会”（简称：杭州卫生用品展）。展会计划面积为25000平米，以“中国智造品牌出海-价值共赢”为宗旨，汇聚全产业链力量，共同应对时代变革，推动产业技术升级与智能制造转型，发布与引领全球行业创新趋势，搭建全产业链深度对接平台，促成实质性商业合作，引领生活用纸与卫生用品产业迈向智能化、绿色化、品牌化的高质量发展新纪元。

Under the dual carbon goals in China, the strategy of “Made in China”, and new development pattern of “dual circulation”, in order to further promote the global expansion and high-quality development of Chinese household paper and sanitary products brands, Hongyuan Sinoexpo, together with industry associations from various production regions and related media, will hold the Hangzhou International Household Paper & Sanitary Products Exhibition 2026 (hereafter referred to as HPE) at the Hangzhou International Expo Center from Nov 06-08, 2026. The exhibition is planned to cover an exhibition area of 25,000 square meters. With the theme of “Global Expansion of Chinese Intelligent Manufacturing, Creating Shared Value”, it aims to bring together the strength of the entire industry chain to jointly address the challenges of the times, promote technological upgrading and intelligent manufacturing transformation, release and lead global industry innovation trends, and build a deep-connection platform for the full industry chain. The event strives to facilitate substantive business cooperation and lead the household paper and sanitary products industry into a new era of high-quality development characterized by intelligence, sustainability, and strong branding.

同期活动Concurrent Activities

展会期间还将举办浙江卫生用品产业发展论坛、卫生用品外贸出海论坛、“金棉奖”年度创新产品评选与发布、“绿色宣言”倡议活动、电商渠道对接大会以及VIP买家工厂行等活动，围绕卫生用品的科技创新、发展趋势、产业应用与品牌发展之路等进行了深入的交流与探讨，旨在行业与产业的深度交流与合作，推动卫生用品产业的高质量与可持续发展。其中外贸出海论坛将围绕外贸政策解读、技术贸易措施、海外市场布局、品牌国际化建设等议题展开深入讨论，通过分析国际市场动态，分享成功经验，帮助企业开拓海外市场。

During the exhibition, a series of concurrent events will be held, including the Zhejiang Sanitary Products Industry Development Forum, the Sanitary Products Foreign Offshore Forum, the “Golden Cotton Award” Annual Innovative Product Selection and Release, the “Green Declaration” Initiative, the E-commerce Channel Matchmaking Conference, and VIP Buyer Factory Tours. Focusing on key topics such as technological innovation, industry trends, application development, and brand building in the field of sanitary products, participants will engage in in-depth exchanges and discussions, aiming at fostering deeper communication and cooperation across the industry, and promoting the high-quality and sustainable development of the sanitary products sector. Furthermore, the Sanitary Products Foreign Offshore Forum will feature in-depth discussions on topics such as foreign trade policy interpretation, technical measures to trade, overseas market layout, and brand internationalization. based on analysis of global market shifts and the sharing of best practices, the forum will assist enterprises in expanding into overseas markets more effectively.

展览内容Major Exhibits

各类生活用纸、卫生用品、婴儿护理、女性护理、成人失禁护理、原材料及化学品、机械设备及配件、OEM/ODM代工、环保与可持续发展、母婴生态及个人健康护理、创新产品与设计等。

The exhibits covers a wide range of products, including household paper, sanitary products, baby care, feminine care, adult incontinence care, raw materials and chemicals, machinery and accessories, OEM/ODM manufacturing, environmental protection and sustainability, maternal and infant ecosystem and personal health care, as well as innovative products and designs.

展区设置Exhibition Areas

1、生活用纸展区Household Paper Exhibition Zone

2、卫生用品展区Sanitary Products Exhibition Zone

3、婴儿、女性与成人失禁护理展区Baby, Feminine, and Adult Incontinence Care Exhibition Zone

4、原材料及化学品展区Raw Materials and Chemicals Exhibition Zone

5、机械设备及配件展区Machinery and Accessories Exhibition Zone

6、OEM/ODM代工展区OEM/ODM Manufacturing Exhibition Zone

7、环保与可持续发展展区Environmental Protection and Sustainability Exhibition Zone

8、母婴生态及个人健康护理展区Maternal and Infant Ecosystem and Personal Health Care Exhibition Zone

9、创新产品与设计展区；Innovative Products and Design Exhibition Zone

10地方省市与行业协会展区；Local Provinces, Cities, and Industry Associations Exhibition Zone

11、活动专区：在展览馆内开辟专区，举办开幕式、新产品推荐会、需求发布会等活动所需。

Event Zone: A dedicated area within the exhibition hall for the opening ceremony, new product presentations, demand release conferences and other related activities.

目标观众Target Audiences

重点邀请国内外生活用纸和卫生用品行业的制造商、供应商、分销商、零售商、采购商、经销商、外贸机构、电商平台及媒体等重要买家参会。

The exhibition will attract domestic and foreign key buyers, including manufacturers, suppliers, distributors, retailers, purchasers, agents, as well as representatives from foreign trade organizations, e-commerce platforms, and media in the household paper and sanitary products industry.

立即预定Booth Reservation

请立即预定“2026杭州卫生用品展”展位，越早预留位置越佳，争取最大曝光率，领先竞争对手，开拓无限商机。

Your timely reservation will allow us to preassign exhibit space. Requests for exhibit space will be accepted on a “first come, first served” basis.

如欲预订“HPE 2026”采购交易会展位，或了解更多信息，请发电子邮件至info@goldenexpo.com.cn 。或通过以下联络方法，预订展位。

To reserve the booth of “HPE 2026” or learn more information, please contact:

电话/ Tel : (86-21) 6439-6190

E-mail: info@goldenexpo.com.cn